Trending 👶| Updated list of the Top 50 Brands on TikTok
Awesome new brands pop up online every day. It's hard to keep track. Nexttbrand keeps a close eye on brand engagement metrics and lets you know what's taking off.
Every brand is objectively scored based on site traffic data. When you buy through links, I may earn a small commission.
Trending now
Three Ships
Vegan & cruelty-free natural skincare products. We believe all beauty products should be 100% natural and 100% affordable.
See more brands under skin care.
Bad Birdie Golf
Our polos are bold with standout patterns & an athletic fit optimized for golf. These aren’t your grandpa’s polos. Unless they are. In which case we’d love to meet him.
See more brands under men’s clothing.
Coco & Eve
Go (coco)nuts for Coco & Eve’s award winning, haircare, bodycare, self tanning & skincare ranges, packed with tropical Balinese goodness! 100% natural, vegan, cruelty free.
See more brands under skin care.
Vitamin A Swimwear
Sustainably produced luxury bikinis, swimsuits and beachwear designed and made locally in California, where we live, work and swim.
See more brands under swimsuits.
Organic Basics
Underwear, activewear and essentials made ethically in Europe with organic cotton, TENCEL™ and recycled materials. Sustainable fashion production.
See more brands under intimates.
Trending category: Baby products
Little Sleepies: The most buttery soft baby pajamas! Made of soft high-quality bamboo, great for eczema and soothing on sensitive skin.
Nanit: Track your baby’s breathing motion through the Nanit app and keep an eye on your little one from all of your devices with HD video playback! Hello goodnights!
Newton Baby: Meet the #1 rated baby crib mattress. Completely breathable, greatly reducing the risk of infant suffocation.
Mushie: We carefully curate safe, innovative, functional, and stylish baby products.
Ten Little: Get the best toddler shoes that are guaranteed to fit. Doctor recommended. Parent approved. Kid loved.
Fun extras
I updated the Top 50 DTC Brands Crushing It On TikTok! If you’re on the nexttbrand email list, you’re the first one to see it. Some highlights:
Food & beverage category gained the most
'Engaging brand-created content' strategy gained the most
Cutoff jumped from 12M to 38M views
The Coldest Water, which is best known for its water bottles, came in the first spot on TikTok. It’s dominance on social media is driven by it’s large ambassador program, including @girlsofthecoldest and @menofthecoldest. Ambassadors actually have to pay to be part of the program ($9.99/mo or $99.99/year). In return, they get a Coldest Bottle (to take pics / videos with) and 20% on each sale made through their referral link.
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