Trendingš¹| Beauty & apparel re-bound expected post-COVID
Iām back! I hope you didnāt miss me too much š. Iāve started taking on some freelance consulting work looking at companies people are interested in investing in. The hours have been pretty intense so I got thrown off my regular newsletter cadence. Going forward, Iāll still try to get you a newsletter every week or so, typically on Wednesdays.
Awesome new brands pop up online every day. It's hard to keep track. Nexttbrand keeps a close eye on brand engagement metrics and lets you know what's taking off.
Every brand is objectively scored based onĀ site traffic data. When you buy through links, I may earn a small commission.
Trending now
Truly
We use the best of fresh, nutritious, plant-based ingredients in their range of serums, scrubs, cleansers and more.
See more brands underĀ cosmetics, skincare, and haircare.
Sunday
We'll send you specific nutrients for your lawn throughout the season, without the toxic chemicals. All you have to do is hose it on.
See more brands under miscellaneous.
Truvani
We believe in real food without added chemicals. Products without toxins. Labels without lies.
See more brands underĀ vitamins & supplements.
Oatly
We turn liquid oats into food and drinks with maximum nutritional value and minimal environmental impact.
See more brands under drinks.
Zero Grocery
Plastic-free groceries, delivered fast.
See more brands under grocery.
Trending category spotlight: Drinks
Oatly:Ā We turn liquid oats into food and drinks with maximum nutritional value and minimal environmental impact.
kencko:Ā No-fuss instant smoothies. The effortless way to add fruits and veggies to your breakfast routine.
MUD\WTR:Ā With 1/7th the caffeine of coffee, mud gives you natural energy & focus without the jitters or crash.
Poppi: The fun(ctional) prebiotic soda for all, as seen on Shark Tank. 5g or less of sugar.
Liquid Death: 100% stone-cold mountain water (7.8+ PH). Infinitely recyclable aluminum cans. Death to plastic.
Fun extras
As more of us are getting vaccinated and we begin approaching a post-pandemic world, the beauty and apparel categories are expected to see a big bump. In a Wells Fargo survey of 1,000 U.S. consumers, 40% said they'll return to buying makeup and 37% said they'll buy new outfits for going out in the second half of the year. Beauty and apparel were among the hardest hit categories during 2020.
Industry analysts also believe the pandemic has accelerated the shift away from physical stores to digital shopping by roughly five to ten years. Thatās great news for all the brands tracked by nexttbrand :).
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